July 12th, 2010 | Author: admin
Morgan Designer
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Igloo MWC529 Stainless-Steel Water Cooler and Dispenser Igloo MWC529 Water cooler/dispenser stainless steel design, hot and cold water dispenser, hot water child guard, deep drip tray, compressor cooling, easy to clean... |
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US $29.99
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The Benefits of Good Web Design for Business
Good web design does go further than having a web site that looks nice. Good web design will portray your brand, message and call to action in a clear and concise manner that produces results.
There are hidden benefits to good web design, for example, websites that have unique and innovative designs can attract attention from other designers which in turn can lead to valuable links which are vital from an SEO point of view.
It's worth noting that a design that is produced and works well for one site may not do as well for another that is in a different industry. It is worth taking the time to research other sites in your niche, see what they are doing and look to improve on it. For example, the hard sell approach from some ecommerce sites will probably not transfer well to a luxury brand or charity organisation.
Looking further than aesthetic appeal can be difficult for those who aren't web 'savvy' but a common sense approach can go a long way. If a page takes an age to load, or requires a specific third party plugin to run would it put you off? If the answer is yes, then don't employ it on your own site at a risk of alienating visitors who will think the same.
Usability and accessibility are hot topics on the web. As the number of active internet users continues to grow, designers need to cater for a wider range of user requirements. Use colours that are easy on the eye and fonts that make reading on a computer monitor easy. By not catering for the widest audience possible you are cutting your target market before your site has even gone live.
The final key benefit of 'good web design' is evolution. Good web design (and designers) usually evolve to suit current trends or user usage patterns. Being prepared to make changes can drastically improve the bottom line. Keeping a design because you think it looks good should not enter the equation once a serious amiount of historical online transaction data has been built up. Basing design decisions on what works for customers and what results in them converting are the factors that will keep your site alive and your online business profitable.
About the Author
Web Design Company Bristol - Mentor Digital have a team of experienced web designers and developers who have worked on a multitude of web projects throughout the UK.
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