July 9th, 2010 | Author: admin
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Sunglasses Are Worth set design?
Maybe not. For starters, most shades are made by the same company. This is what you need Know Before You Buy.
If in the market for a new pair of designer sunglasses sun this summer?
Tis the season for him, and you can spend hundreds of dollars in the next couple of nuances. Some pairs of Prada and Bulgari will cost about $ 500, and that if you do not need prescription lenses. more designer labels such as Ray-Ban moderate or REVO can cost a couple hundred dollars.
Design tones are big business, even in this economy. I keep hearing about the new era of frugality, but I'm not seeing much of it in the mall. sales Same-store Sunglass Hut in the U.S. increased by 10.8% in the first quarter, nearly erasing the fall in early 2009.
However, these brands are faces is worth? How much better are, indeed, that the pairs of $ 25 you can get at your local pharmacy?
Before spending much money on your next pair of designer shades, here are four things you should know.
1. Most sunglasses are made by the same company. Prefer "quality" of Ray-Ban Oakley? Do you think is better than Bulgari Dolce & Gabbana, Salvatore Ferragamo or is better than the Prada? Wake up. They are all made by a company, the Italian maker Luxottica (NYSE: LUX - news) - one of the largest consumer companies that consumers have never heard talk. Luxottica also makes sunglasses Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch and Donna Karan.
"We make about 70% of the brands in our factories in Italy and the rest in the U.S. and China," says Luxottica spokesman Luca Biondolillo. "We do the design, manufacture, and marketing," he adds. The company manufactures most of the brands under license, in close collaboration with designers from the fashion houses of reference. However, it has several marks on it, as Ray-Ban, Oakley, Oliver Peoples and REVO.
2. In many cases, the same company is also selling the glasses. Luxottica also owns LensCrafters, Pearle Vision and Sunglass Hut. This vertical integration is extreme. The eye doctor says you need a new pair of glasses, the sales staff helps you choose, and the people who design and make glasses all work for the same company. Make of it what you want. But if your financial adviser was actually used by the mutual fund company that is recommended for your portfolio that there were at least want to know.
3.The profit margins are as great as they seem. Whenever I bought a new pair of regular glasses, I've always thought about how little it seems to me for my money. I can understand why such lenses are so expensive because the material has to be done and the land with precision. But $ 100 or $ 200 for frames? These are pieces of metal or molded plastic. I once bought a small hollow titanium chips that weighed significantly less than bills that are submitted.
The cost of a new pair of glasses, of course, reflect the materials and workmanship. But the price also reflects the brand values and marketing - and how consumers will pay more. Luxottica said it makes a gross profit of 64 cents per dollar of sales. Even after deducting expenses advertising and selling, general and brand licensing rights, which remains 52 cents. That's right margin.
While performance companies on capital has declined since the world economy declined, last year when he managed a respectable 11%, according to FactSet Research Systems. A few years ago that figure was 20%. And investors rely on company's future. The population has increased from $ 13 to $ 25 from the minimum market last year. It is probably 20 times earnings, a degree of optimism.
4. Sunglasses faces may not be best for their eyes, either. "Three hundred U.S. dollars sunglasses do nothing more than $ 100 sunglasses, except maybe to look better and have a brand name associated with them," says Dr. Jay Düker, chairman of ophthalmology at Tufts Medical Center.
"An important part of what you pay for is the quality of the lens is the brand," added Dr. Reza Dana, director of cornea and refractive surgery department at the Massachusetts Eye and Ear Infirmary. States that the lenses do offer protection against harmful UV rays "is not a very expensive technology." And while spending more can improve quality frameworks, here too there are laws of diminishing returns.
For about $ 40, said Dr. Düker, you can get a pair that offers 100% protection against ultra-violet rays. If you spend maybe $ 70, you should be able to get a couple of glasses of decent quality bias cutting out glare. Beyond that, the queue medical benefits was very fast.
Article Source: blog.topons.com
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Tags: armani, chanel, eye, eyeglasses bvlgari, sunglass, sunglasses, sunglasses bvlgari