June 20th, 2009 | Author: admin
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Revision history Prada
--- The world of fashion from Prada is a fashion brand name of Italian design by Mario Prada. Prada specializes in luxury items for men and women (-à-porter, ready leather accessories, shoes and bags (bags) and hats, sunglasses sun, etc.
The company was founded by the Brothers Prada (Italian "Fratelli Prada") and by Mario Prada in a leather goods store in Milan, Italy. The logo of the label, Prada silver and black triangle, was not a design element such as those on the bags of other luxury brands like Gucci or prominent Giorgio Armani. Its attraction was its image as "anti-state" or "reverse snobbery."
In the first Prada store sells leather goods trunks and bags imported from England. Fashion House Prada So began gaining a reputation. As Mario Prada did not believe in women positive interaction within the activity, prevented female family members to enter their shop.
Only after his death in the mid-1950s, was the daughter of Mario-in-law that 1978 inherited the company at the time sales were up U.S. $ 450,000 and Prada's head, its management for nearly twenty years (Mario's son was not interested in the business). Her own daughter, Miuccia Prada, joined the company in 1970. So matriarchy Prada empire began.
Miuccia started making backpacks and bags water-resistant nylon. They were made of a sturdy black nylon military specifications that his grandfather had used as coatings trunk and became his first commercial success. Miuccia Prada said that based its decisions primarily on intuition. And your intuition helps you to stay completely by companies creative decisions.
In 1977 Miuccia met Patrizio Bertelli, an Italian businessman who had started her own business products leather at the age of 17 years. Bertelli soon joined the company. He advised Miuccia better decisions for the fashion house Prada. It was his advice to stop importing goods English and to change existing styles luggage. So Miuccia followed the advice.
In 1984 the house of Prada started the expansion in continental Europe through the opening of offices in prominent shopping districts in Florence, Paris, Madrid and New York.
A line of shoes was released that same year. In 1985 Miuccia Prada launched a classic bag, which became an overnight sensation. It was practical and modern, functional and robust.
In 1987, Miuccia and Bertelli married. Since then the husband of Miuccia Bertelli took over the marketing of products and retail strategy.
Prada launched her collection women's prêt-à-porter in 1989, and the design came to be known for their narrow waists and fell belts .
Popularity soared Prada fashion house due to its clean lines, the House of Prada designs that reflect the aesthetics of female workers, who made only in contrast to other fashion brands.
The look of the Prada luxury fabrics fit mostly black, brown, gray, green and cream to create simple, yet provocative styles. Without showing much of the clothing of a body to absolute confidence Prada.
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